Studio publicity execs were unimpressed by the move. "It's a terribly analog way of thinking in a digital world," said one studio PR chief. "It's just a totally unrealistic response, since if we've learned anything about the flow of information these days, it's that it gets out in all sorts of uncontrollable ways. The minute we have a meeting or make a decision, it's up on someone's blog. We're not the announcer anymore. We're the responder to what someone's already written. All we can do most of the time is damage control."
Read about what he is referring to here:
http://www.laobserved.com/archive/2010/03/variety_threatens_studios.php
